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Does the Public Records System You Use Have These 5 Things?

October 23, 2017

It's true, there are several products in the market  today that provide Realtors (along with other real estate related professionals) with public records and property data. But are those systems giving you reliable, accurate data? Public record companies get data from various resources.  They can obtain part of the information directly from the tax assessor's office and part of it may be provided through third-party sources. If it comes in the form of a data feed, oftentimes, this data needs refinement to ensure its accuracy.  That's where Metro Market Trends, Inc. (MMT) excels. Below are 5 important features of MMT's property records research platform, SearchNet.

 

1. Quality Control

MMT is committed to taking thorough measures to provide quality information. Our company has a data input team that takes the time to review and re-key data so you can be assured that our information is correct and reliable.  Some companies may try to lure you with flashy tools that Realtors think are important but if the data isn't accurate, what good is it?

 

2. Ease-of-Use

Another important factor is the user interface.  The system should be intuitive to use while also offering flexibility and choice of how you perform a property records search.  MMT's SearchNet has over 25 different search options and 65 exportable fields. You can customize your search with criteria that is important to you depending on your objective. 

 

3. Customization

Do you need specialized data but you are not sure how to extract it yourself?  Maybe you are interested in locating owners of waterfront properties who have a different mailing address than the physical property address, otherwise known as Absentee Owners. Contact our sales team and they will work with you to produce custom reports according to your specifications.

 

4. Automatic Notifications
Want to stay on top of activity in the areas where you prospect? If you are an existing SearchNet customer you can set up Notifications so that you receive an email whenever sales activity occurs in any of your saved searches. Just a few simple steps is all it takes to ensure you know what's going on in your local market to keep you at the top of your game.

 

5. Prospect with Property Records

Do you know how to use your property records system for prospecting? Knowing how to effectively use your property records system will help you with your marketing reach. Your system should allow you to customize your property search to target your marketing efforts. With SearchNet, results from your customized data searches can be displayed in various formats and are downloadable into CRM systems or a PDF format to print mailing labels for your direct mail marketing campaigns.

 

In addition to providing individual subscription services, MMT's SearchNet integrates seemlessly with MLS systems. We offer a Free Trial for you to take a test drive of our research platform and no credit card is required.  

 

 

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